Dan Powell

My ongoing work with Noble Oak is a combination of studio, lifestyle, and event photography. 

I've made images for their website, retailers, events, and social media.

These are some recent images for a special new product. I shot the bottle indoors, outdoors, and in the studio. Super fun!

Product photos are important, and details matter. The whiskey didn’t glow like I wanted it to with the label on the back, so I removed it with paint thinner and fingernails. Took some time, but it was worth it.

I've shot the detail page images for all 3 kinds of Noble Oak whiskey. I deliver them files with the background and reflection on separate layers.

Some impromptu social media imagery captured in San Francisco.

For Portland Cocktail Week, Noble Oak brought a bunch of bartenders into the forest to plant trees.

I focused on capturing how it felt to get soil on your hands.

Bartending event in Seattle. None of these are staged- I’ve shot dozens of weddings, so I’m pretty good at being invisible when I need to.