Jolie out-of-home projects
Selected projects for Jolie that spanned creative direction, design, photography / video, and production.
The Dirty Trucks
These trucks have delivered over 1 billion impressions across NYC, Austin, and LA since 2023.
The brief for this was a text message with a picture of “wash me” written on a car window. “Could we do something like this, but with this other phrase, and on a 20+ foot box truck?” I said, “Of course.. but I’ll need to make a trip to Home Depot.”
The actual piece is a 4-foot board with a custom mud mixture poured over it, my own finger-painted handwriting, and a 15-image composite to meet the printing specs.
The Calvin Klein Homage
This was a fast-follow campaign that paid homage to the viral Jeremy Allen White campaign for Calvin Klein. I pitched, produced, and delivered it in the course of 48 hours, and they put it up all over NYC.
Billboard
A quick-turn photoshoot + design file for a billboard.
The Love Shack
Design mockup, photography, and video direction for the Love Shack pop-up on Prince St.
The Piaggio
Design mockup for a custom branded Piaggio with an outboard shower which was brought around to various events in NYC & Long Island.
