Jolie
Photography, video, creative direction, graphic design
I’ve been working with Jolie since being hired to direct their initial product launch in 2021.
Most recently (late 2025) I directed a set of evergreen videos for the install & filter replacement.
For the initial launch back in 2021, we planned & shot a whole library of lifestyle and studio assets. Being first in their category (a filtered showerhead, positioned as a beauty product), they wanted the product to look clean, elevated, and luxurious. Much of this work is still being used today.
We continue to partner on photoshoots, and a variety of other creative projects (70 last year), including billboards, brand collabs, throwing dirt on a fleet of box trucks in 4 cities, designing new retail experiences.. and a whole lot of other things we can’t talk about. Yet. ;)
